Summary

I co-led the creative work for what I’m told were the two most successful Rx launches to date. Before you get too impressed, I think I also worked on one of the least successful launches (still won an award for the work). I can handle everything from message development to big campaign ideas to complex global launches, and all the little things that hold everything else together. 

Omnicom Health Co-Op, Writer
2018-present, remote

  • Worked with Omnicom Health agencies on a variety of projects, including launches, strategic message development, global business, websites, video, CVAs/IVAs, brand books, playbooks, trades shows, email, etc.

  • Collaborated with Novartis in-house creative teams on multiple videos and data visualization projects

  • Reworked all promotional and rep training pieces for Synthroid based on customer segmentation research

  • Key Clients: J&J oncology, Novartis oncology, Merck, BMS, Vertex, AbbVie, Johnson & Johnson

  • Key Brands: Rybrevant, Abecma, BMS corporate, Scemblix, Tasigna, Trikafta, Synthroid, Aveeno, Neutrogena

TBWA\WORLDHEALTH, VP ACD
2013–2018, NYC

  • Gilead Hep C franchise (Harvoni, Sovaldi, Epclusa) Pfizer Latin America (Enbrel), Amgen (Prolia), GE Healthcare

  • Creative work featured in countless pitches

  • Created global campaigns for Sovaldi and Harvoni, the two most successful Rx launches to date, as well as Epclusa

  • Worked closely with clients in the US and throughout Latin America on a new campaign for Enbrel

  • Scripted and provided creative consultation for a large, global video series for Amgen

  • Had 2 kids. Decided I needed to work from home to be around more often

Corbett, Group Copy Supervisor
2008–2013, NYC

  • Takeda hypertension franchise (Edarbi, Edarbyclor), Merck (Isentress)

  • Pre-launch and launch campaigns for Edarbi and Edarbyclor

  • Lots of pitches

  • Creative SWAT for Flonase OTC pitch in LA with TBWA\Chiat\Day

Surge Healthcare, Copy Supervisor
2006–2008, NYC

  • Merck, lots of message development, more CVAs, fact checks, and submissions

CorbettAccel, Copywriter
2005–2006, NYC

  • Merck, CVAs, fact checks, and submissions

CorbettAccel, Traffic
2004–2005, NYC

  • I learned how an agency works